GIVE
Heart to heart

Packagings visual process

01. Brief

GIVE was an intention and a dream the client carried in her heart for years. After settling down in Australia, she requested to find ways to officially implement GIVE as a brand where 50% of the profit would be dedicated to helping orphaned children. It needs to be a brand that could balance between both being a business and a charity.

02. Strategy

GIVING stems from empathy and compassion. Outgrows caring into commitment and willingness to do something that would make us and our surrounding feel good. Without expecting it back, allowing it to change lives or solve problems.

How can GIVE plug in?

01. Start from the core

GIVE will not aim to fund orphanages, instead it will direct its funds into preventing kids from ending up in an orphanage.

02. Identify the problem or the need

It will start small, searching for small communities of families, then it will identify the problem or the need. What is causing children to end up in an orphanage? is it poverty, lack of education, loss of parents, lack of awareness or the community itself?

03. Direct the funds

After identifying the problem or the need, GIVE would accordingly utilize its funds to solve it.

GIVE

LOCATES

VULNERABLE CHILD:

Locate children in need of funding, to prevent them from ending up in an orphanage.

INVESTIGATE

WHY WAS THE CHILD LEFT ALONE?

Investigate the reasons behind the child being placed in an orphanage. and find out if the child has any close kin that GIVE could help fund to care for the child:

Uncle or Aunt

Grandparents

Brothers or sisters

Dad or Mum

Cousin

Family friend

IDENTIFY

FUND

HOW CAN GIVE HELP?

What stops the family from taking care of the child? what are the needs of the family members that could help in preventing children from ending up in an institution:

Job opportunities & Life skills

Financing housing or tuitions

Healthcare

Counseling

Support groups

Care managements or workshops

Selling T-shirts

The main source of income would be selling the t-shirts and then using 50% of the profit into the funds:

Making a strong online presence.

Pop up stores whether virtual or physical.

Online

The online platform is to sell the products but the focus would be on the community and the impact that GIVE is making through their products. Sharing stories, collaborations, plans and actions.