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Packagings visual process
01. Brief
How do we increase the value of a simple product based on visual storytelling? The brief required choosing any product that is less than 10 AED
(2.5 Euro), redesign it on a rectangular form but rely on the visual language to increase the product value.
02. Observations
The choice to redesign Pedigree Rodeo's packaging was based on a personal love for dogs. However, this led to researching and landing an observation I was unaware of: How much of our packaging is blind-friendly? How much of our packaging is inclusive and utilizes the usage of braille?
Packaging
What if the visuals of the new packaging could capture moments and layers of trust between legally blind individual and his/her guide dog?
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